Work Stuff
From <$20 Fishbowl To New Mario Kart Ride at Universal Japan (In About 4 years) - Karl Guttag
“Today I want to congratulate Mira Reality, a little over 4-year-old startup. Mira has seen their AR headset designed into a major theme park attraction at Universal Studios Japan. The theme park opened Nintendo World on Feb 4th, 2021, with a Mario Kart dark ride that uses Mira’s AR Headset to mix virtual images with video screens and sets within the rest of the attraction.”
TechCrunch: Mira raises another $10M from Sequoia and others
The company has been keeping a pretty low profile since it publicly launched in 2017, but they’re finally ready to give some updates.
Mira now tells TechCrunch that they’ve raised about $10 million worth of funding over a few top-ups, which the team is collectively deeming as a seed extension round. Sequoia and SF-based Happiness Ventures led these financings, of which the startup did not break out the specific terms. The team has now raised just under $13 million to date. Mira has used this cash to refocus its business and refine its hardware.
Introducing Mira Prism Pro
This is a little overview of what we’re building at Mira, illustrating the different touch-points our hardware and software solutions will empower the industrial workforce.
I currently focus on making sure our software products look and feel amazing across AR, web, and native mobile/web devices — which heavily involves all stages of the design lifecycle including UI, UX, and design research.